Every great glam starts with a story - and ours begins with Sidra.
With nearly a decade of experience as a professional hair and makeup artist, Sidra noticed that the industry often reserved the best treatment only for brides and large events. She wanted to change that. Sidra dreamed of creating a company that celebrated every milestone, even the everyday moments, and brought on-location glam to anyone who wanted it.
What started as a solo passion quickly grew into a collective of like-minded artists who share her vision for making beauty effortless, personal, and stress-free. Sidra has always believed that beauty is about more than just the final look. It is about connection, confidence, and creating an experience that leaves people feeling like the very best version of themselves.